Shine So Brightly


Now that the dust has settled, let’s stop and recognize that Dove’s Real Beauty Sketches is ultimately trying to increase confidence in women. They’ve had good campaigns in the past, being known for stepping outside of the norm and encouraging discourse about what our culture perceives as beautiful. But when analyzed closely, their latest marketing scheme could quickly backfire. And as more and more people grow enraged at the fact that Dove operates under Unilever, being a sister product to Axe, a brand whose ads objectify women in many ways, it becomes crucial to think about the implications of this particular strategy.

There are two main disputes with the philosophy presented in the sketches: First, by stating that the women are more beautiful than they think, Dove is in essence reinforcing their imperfections as, well, imperfections. They are asserting that their insecurities are less beautiful because if there is a more beautiful you that somebody else sees, then there is…

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One thought on “The Analysis: Why Dove’s Real Beauty Sketches Campaign Misses the Mark

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